Research from Deloitte found that a 0.1-second decrease in loading times led to an 8.4% increase in conversions with retail consumers spending almost 10% more on purchases. Even small improvements in page speed result in positive benefits. The average eCommerce retailer however should not be deterred by this seemingly difficult hurdle. This could be seen as a tough hurdle to overcome as even the top online retailers are falling slightly short of this expectation with an average of 3.88 seconds to load.Įven top retailers are falling short of the exceptionally high page speed consumers expect. So just how fast do consumers expect pages to load? Pretty fast as 47% of consumers expect web pages to load in 2 seconds or less. This shows that time really is money for eCommerce merchants! Page speed is also becoming a growing concern for both consumers and eCommerce merchants.Īlmost 70% of consumers confess that page speed influences their likelihood of making a purchase or even returning to a site should this speed be lower than expected. Why Should I Optimize Page Speed?Īs page speed optimization involves a more targeted response, you are ensuring that whichever page the user is accessing in your store, is loading content as fast as possible. When you optimize the page speed of your Shopify store, you are reigning in on specific attributes that will decrease each page’s loading time. Shopify page speed, on the other hand, focuses on the length of time it takes for content to load on a particular page.
Site speed is therefore gauged by forming an average from a few sample pages on a website. Site speed refers to the speed at which your site loads as the customer moves through various paths. It is also useful to take note of the difference between page speed optimization and site speed optimization. Speed optimization quite simply involves tweaking online elements in a way that results in faster loading times. So how can Shopify merchants cling on to the ever impatient digital consumer? Optimizing the page speed of your store is sure to be a direct hit on a dwindling attention span. In fact, the human attention span has decreased by 12 seconds since 2000 and continues to decrease by 88% each year. This has only been made worse as consumers shifted to the digital realm. Humans are inherently impatient beings, so that we’ve gone as far as labeling patience as a virtue, something to strive for as it is not easily obtained.
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